Will social media kill the internal communicator?

“We will no longer be writing communications for other people – that won’t wash any more. People will have to write their own communications in the future – authenticity will be key.

- Ross Chestney, head of communication services at BT

[Communicators in Business]

This is exactly what I’ve been preaching within my company. PR spin and polish is offputting: transparency and authenticity are the new currency.