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Lovely blog article from WWF-Australia
Great tone of voice, demonstrated by just this bit: “WWF’s forests expert, Jana, has put together a few tips…”
“expert” - trusted
“Jana” - personal
“a few tips” - casual, yet focussed by someone who knows what they’re talking about.And the last line: “Lets all do our part and buy paper with the least amount of impact on the environment!”
