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The easiest way to build a brand is to sell fear. The best way, though, may be to deliver on hope while aiming for love…
— Seth Godin, 4 Febuary 2008
adrian cockle's home on the range
The easiest way to build a brand is to sell fear. The best way, though, may be to deliver on hope while aiming for love…
— Seth Godin, 4 Febuary 2008
