1. The World Famous Kalle Lind pointed me in the direction of Mouseflow. A tool that lets you see heatmaps, click confetti and watch realtime mouse tracking of your site’s visitors. It’s a bit weird, but I can see the benefits of usability studies without the need for one-way glass. You’d need to make sure it was covered in your site’s privacy terms, but I still feel a little ooky and voyeuristic watching the playback despite not really collecting any data we’re not already getting through Google Analytics or CrazyEgg. What do you think?

    The World Famous Kalle Lind pointed me in the direction of Mouseflow. A tool that lets you see heatmaps, click confetti and watch realtime mouse tracking of your site’s visitors. It’s a bit weird, but I can see the benefits of usability studies without the need for one-way glass. You’d need to make sure it was covered in your site’s privacy terms, but I still feel a little ooky and voyeuristic watching the playback despite not really collecting any data we’re not already getting through Google Analytics or CrazyEgg.

    What do you think?